博主努兰摩西夫妇拍摄的仪征房车视频成为“爆款”。视频截图

“终于，我们决定入手一套超酷的新家啦！中国的创新发明真的让人惊艳！”日前，跨国博主努兰摩西夫妇在海外社交平台发布的一条视频引发热议。点开后发现，他们口中的“新家”，竟是一辆产自扬州仪征的房车。这条视频迅速在外网走红，单条浏览量已突破百万次。

不只是努兰摩西夫妇，外籍游客纷纷深度游走扬州，沉浸式体验扬州风情，倾力向世界推荐“宝藏扬州”。危地马拉博主Celia带着拉美粉丝“云游”扬州古城，美国博主思玲在康源乳业打卡扬州特色网红酸奶……连日来，随着“中国游记·宝藏中国”扬州行活动正式启动，来自全球各地的海外博主将镜头和文字对准了扬州，用各自的方式向世界传递扬州的历史底蕴与现代活力。

一辆房车：让世界看见扬州蓬勃的产业脉动

在海外社交平台，由博主努兰摩西夫妇拍摄的扬州仪征房车视频成为关注度最高的“爆款”之一，单条浏览量就超百万次。视频中，他们将镜头对准仪征房车制造和露营体验场景，用轻松幽默的方式生动展现中国制造的创新创意与品质升级，吸引了不少海外网友点赞关注。

据了解，摩西本名韩潮，是阿联酋华侨，妻子努兰来自埃及，夫妇两人以“分享中国生活”为创作主线，在海外平台累计播放量已突破1亿次。此次，他们将镜头对准扬州仪征市陈集镇，不仅让更多人感受到中国房车的创新魅力，也让这座“房车小镇”被更多海外受众看见。

而流量背后，是产业实力的有力支撑。2011年，第一家房车企业落户陈集。如今，已经吸引了卫航、赛德、罗曼特斯三大品牌及多家配套企业在此集聚，从研发、制造到零部件配套，产业链条完整闭合。全国每卖出10辆民营房车，就有1辆来自这里。今年前5个月，陈集已售出房车708台，开票销售额达3.6亿元。

卖得好，靠的还是“硬功夫”。扬州房车企业未雨绸缪，搭建起完备的国内零部件供应体系，关键材料、核心部件全部实现自主可控。产品也越来越“聪明”，智能旅居系统、新能源底盘等前沿配置持续上新，价格覆盖数十万元至百万元，从大众旅居到轻奢定制，满足不同消费群体的需求。

不过，产业发展光会造车还不够。随着消费升级和出游需求变化，扬州率先探索盘活现有的闲置用地、景区的边角空地以及现有的生态停车场等，为产业发展松绑赋能。同时，积极推动“房车+非遗”“房车+研学”“房车+康养”等多样化新业态，将房车从单一的交通工具，升级为促进城乡消费的综合平台。据介绍，目前，扬州已建成4个标准化房车营地和2家高标准示范基地，每年吸引全国各地车友超过10万人次。凭借这一系列卓有成效的举措，扬州还成功入选全国汽车流通消费改革试点城市，以房车露营为核心，开启了更广阔的发展空间，推动产业焕发新活力。

一座古城：让世界感受扬州鲜活的城市魅力

扬州仪征房车产业的走红，不仅是一次内容传播的“出圈”，更是扬州因地制宜发展特色产业、培育新质生产力的生动写照。

如果说房车让海外网友看见了扬州的产业活力，那么博主们镜头下的城市烟火与文化脉络，则让世界触摸到这座城市更多元的面孔。越来越多海外创作者以第一视角记录扬州、推介扬州。透过他们的镜头和表达，更多扬州故事正不断被讲述、被分享、被看见。

海外社交媒体平台上，美国博主思玲将镜头对准了扬州人的消费日常。面对镜头，她举起扬大酸奶，兴奋地与粉丝分享这款来自扬州的地道风味，让一杯扬州酸奶成为“种草”热门。

危地马拉博主Celia则带着拉美粉丝“云游”扬州古城，用镜头丈量这座运河名城的历史纵深。英国博主鹿可将视线聚焦在人工智能赛道。不同国籍、不同语言、不同视角，却共同向世界讲述：扬州，是一座值得被世界看见的“宝藏扬州”。（邱凌）

The video of the RV in Yizheng, filmed by the blogger couple Nuran Moses, became an instant hit. Screenshot of the video.

"Finally, we've decided to get a super cool new home! China's innovative inventions are truly astonishing! Recently, a video posted by multinational bloggers Nuland Moses on overseas social media platforms sparked heated discussion. When they clicked in, they found that the "new home" they mentioned was actually an RV made in Yizheng, Yangzhou. This video quickly went viral on foreign websites, with a single view surpassing one million.

Not only the Nuland Moses couple, but also foreign tourists are making in-depth tours of Yangzhou, immersing themselves in the city's charm and enthusiastically recommending the "treasure of Yangzhou" to the world. Guatemalan blogger Celia takes Latin American fans on a "cloud tour" of Yangzhou Old City, while American blogger Siling checks in at Kangyuan Dairy to showcase Yangzhou's specialty popular yogurt...... In recent days, with the official launch of the "China Travelogue · Treasure China" Yangzhou tour, overseas bloggers from around the world have focused their cameras and writings on Yangzhou, using their own methods to convey Yangzhou's historical heritage and modern vitality to the world.

An RV: Let the world witness the vibrant industrial pulse of Yangzhou

On overseas social media platforms, the video of the Yangzhou Yizheng RV filmed by bloggers Nuland Moses and his wife became one of the most popular "viral hits," with a single post garnering over a million views. In the video, they focus their camera on Yizheng's RV manufacturing and camping experience scenes, vividly showcasing China's innovative creativity and quality upgrades in a lighthearted and humorous way, attracting many likes and attention from overseas netizens.

It is understood that Moses' real name is Han Chao, a Chinese expatriate from the UAE. His wife, Nuland, is from Egypt. The couple focuses on "sharing Chinese life" as their creative theme, and their cumulative views on overseas platforms have exceeded 100 million. This time, they focused their cameras on Chenji Town in Yizheng City, Yangzhou, not only allowing more people to experience the innovative charm of Chinese RVs but also allowing this "RV town" to be seen by a wider range of overseas audiences.

Behind the traffic is the strong support of industrial strength. In 2011, the first RV company settled in Chenji. Today, it has attracted three major brands—Weihang, Said, and Romantes—along with multiple supporting enterprises, gathering here, with a fully closed industrial chain from R&D and manufacturing to component supply. For every 10 private RVs sold nationwide, 1 comes from here. In the first five months of this year, Chenji sold 708 RVs, with invoiced sales reaching 360 million yuan.

Selling well still relies on "hard work." Yangzhou RV companies have prepared ahead, building a comprehensive domestic parts supply system, with key materials and core components fully controllable. Products are becoming increasingly "smart," with cutting-edge features like intelligent travel systems and new energy chassis continuously introduced, with prices ranging from hundreds of thousands to millions of yuan, ranging from mass travel to affordable luxury customization to meet the needs of different consumer groups.

However, industry development alone is not enough to make cars. With consumption upgrades and changing travel demands, Yangzhou has taken the lead in revitalizing existing idle land, scenic spot corner vacant lots, and existing ecological parking lots, thereby relaxing and empowering industrial development. At the same time, it actively promotes diversified new business models such as "RV Intangible Cultural Heritage," "RV Study Tours," and "RV Health & Wellness," upgrading RVs from a single mode of transportation into a comprehensive platform for promoting urban and rural consumption. According to reports, Yangzhou has now established four standardized RV campsites and two high-standard demonstration bases, attracting over 100,000 car owners from across the country each year. Thanks to this series of effective measures, Yangzhou has also been successfully selected as a national pilot city for automobile circulation and consumption reform. Centered on RV camping, it has opened up broader development space and revitalized the industry.

An ancient city: Let the world experience the vibrant charm of Yangzhou

The rise of Yizheng's RV industry in Yangzhou is not only a viral content dissemination but also a vivid example of Yangzhou's adaptation to local conditions to develop characteristic industries and cultivate new quality productive forces.

If RVs have shown overseas netizens Yangzhou's industrial vitality, then the city's daily life and cultural context through bloggers' lenses allow the world to touch a more diverse face of this city. More and more overseas creators are documenting and promoting Yangzhou from a first-person perspective. Through their lenses and expressions, more stories of Yangzhou are being continuously told, shared, and seen.

On overseas social media platforms, American blogger Siling has focused her lens on the daily consumption of Yangzhou residents. Facing the camera, she held up Yangda yogurt and excitedly shared this authentic Yangzhou flavor with her fans, turning a cup of Yangzhou yogurt into a "recommendation" trend.

Guatemalan blogger Celia took Latin American fans on a "cloud tour" of Yangzhou Ancient City, using her camera to gauge the historical depth of this canal city. British blogger Luke has focused his attention on the artificial intelligence track. Different nationalities, different languages, different perspectives, yet together tell the world: Yangzhou is a "treasure Yangzhou" worthy of being seen by the world. (Qiu Ling)

制作 曹宇

编校 延晨 徐蓉

一审 桂艳 张莉

二审 肖东 董明

三审 晖军